Скачать или смотреть An Introduction to Link Building and the Importance of Backlinks

This video is a quick introduction to link building and why this activity matters to off-page SEO and ranking in search.

Ranking in search requires a blend of on-page and off-page SEO efforts. Off-page SEO helps Google understand the who, what, and why of you, which in turn, helps it better understand your content and position it in search. These off-page efforts help Google understand a website’s authority, if it is trustworthy, and if it is of high quality.

Backlinks are a core part of this off-page activity. A backlink is simply an inbound link from a third-party website or blog. They drive awareness, website traffic, and help improve organic ranking in Google’s search engines results page.

This information is so important that Google provides details on it within Google Search Console. Google does this so webmasters can see the existing state and health of their backlink profiles.

Quality content is great, but it is made much better if it has some link building to support it.