Скачать или смотреть What Makes an Iconic Brand? | Perfetti Van Melle MD Nikhil Sharma Tells All | The Faye D'Souza Show

In this episode of The Faye D’Souza Show, Faye sits down with Nikhil Sharma, Managing Director of Perfetti Van Melle India, the company behind iconic brands like Happydent, Alpenliebe, and Chlormint.

As Perfetti unveils a brand-new Happydent ad with a powerful social message — “Don’t Litter”, Nikhil talks about how marketing has evolved, why going viral is never the real goal, and what it takes to build brands that last for decades. He also reflects on his 25-year journey at Perfetti, tackling everything from price hikes and IPL ads to the myth of the “candy-for-change” story.

This is a sharp, honest, and deeply insightful conversation about legacy, creativity, leadership, and the real meaning of impactful marketing.

Research: Ajit Andhare & Ira Jha
Faye Manger: Shruti Somaiya
Show Producer: Ira Jha
Hair: Sangeeta Kusum Udmale
Makeup: Sakshi Shah

00:00 – 1:12: Promo
1:12 – 1:23: Introduction
1:23 – 4:12: How has ad film-making changed with the rise of online content platforms?
4:12 – 5:33: Who is the intended audience for chewing gum ads?
5:33 – 7:03: Has the decline of television ads affected the audience reach of a product?
7:03 – 8:16: How does Perfetti correlate success with the number of bubblegum pieces they have sold?
8:16 - 9:51: Happydent new ad film
9:51 – 13:15: In an age of 30-second reels, why did Perfetti decide to go with long-form ads?
13:15 – 14:38: Is there anything other than IPL that provides a solid marketing platform for brands?
14:38 – 15:43: What is Perfetti doing to tackle the litter that chewing gum wrappers cause?
15:43 – 16:38: Is the industry doing anything to make sustainable wrappers?
16:38 – 18:38: Can AI become the future of ad marketing?
18:38 – 21:06: What is the difference between a brand influencer and a brand custodian?
21:06 – 23:19: What is the advantage of staying in the same company for a long time?
23:19 – 24:15: A tough time in his career
24:15 – 25:25: The experiment of reducing the grammage instead of the price point
25:25 – 27:58: How the push for the 1-rupee candy idea changed the candy business
27:58 – 28:55: How is Perfetti reaching their target audience, i.e., children?
28:55 – 30:13: How does Perfetti work around the rule to not target children directly while making an ad?
30:13 – 31:14: The story behind Salvador Dalí and Chupa Chups logo
31:14 – 33:01: Harms of sugar confectionery targeting children: How is Perfetti handling that as a challenge?
33:01 – 33:17: Does Happydent whiten your teeth?
33:17 – 35:32: What adds up to a good job?
35:32 – 39:07: How to achieve an ideal work-life balance?
39:07 – 42:27: How did he make the transition from an MBA degree to marketing?
42:27 – 44:23: Will robotic technology take over human labour?
44:23 – 47:00: Will India’s decreasing consumption rate hit Perfetti too?
47:00 – 47:06: End

#collaboration #perfetti #happydent #nikhilsharma #fayedsouza #thefayedsouzashow #indianbrands #brandbuilding #marketinginsights #advertisingstrategy #viralmarketing #fmcgindia #consumerbranding #happydentad #dontlitter #legacybrands #marketingtalk #brandstorytelling #candyindustry #businessleadership #indianmarketing

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