Скачать или смотреть Bad data quality is killing your research (let’s fix It!)

In a world flooded with surveys and feedback tools, how can you be sure your research data is actually reliable?

Join us for a practical conversation about data quality in research, why it breaks down, what red flags to watch for, and what you can do to protect the integrity of your insights. Whether you're running customer experience programs, market research, or employee feedback studies, quality data is the foundation of smart decision-making.

In this session, we’ll cover:
✅ The real causes behind low-quality or misleading data
✅ How to design research that filters for honesty, clarity, and relevance
✅ The role of tools, timing, and targeting in capturing accurate responses
✅ What’s next: AI, bots, and the new frontier of research fraud detection

Bonus: Hear firsthand tips from seasoned researchers (speaker lineup to be announced!) on how they safeguard their data from noise, bias, and fatigue.