Here’s how Peugeot tried and failed to remain relevant in America

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In this episode I provide the history of Peugeot's import of cars to North America. Peugeot is one of France's big three automakers, and first tried to sell cars in the U.S. back in 1958, with their 403 model, which would later be famous in America for its role on the TV show 'Columbo'. Other models like the 404, 504, 304, and 604 would follow into the 1970s, but sold very few compared to other European brands in America. The 505 introduced in 1980 would be their best seller, but the introduction of the 405 in 1989 couldn't help the continued slide, leading to Peugeot leaving the American market in 1991. Peugeot parent PSA had considered bringing Peugeot back to America as late as 2020, but called it off in March 2021.