6 Rebranding Fails And What Went Wrong

Rebranding failures - 6 of the biggest fails, what went wrong and what you can learn from them.

There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed.

In this video, I go over some of the highest profile rebranding failures, what went wrong, why they didn't work and the key takeaways you can learn from them to not replicate.

Successful Rebranding Examples - 6 of the best recent rebrands and what makes them work -    • Successful Rebranding Examples - 6 of...  

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Jump to parts of this video
[0:00:00] - Introduction
[0:00:16] - Tropicana rebrand failure
[0:01:39] - Gap rebrand failure
[0:02:59] - Pepsi rebrand failure
[0:04:47] - Syfy rebrand failure
[0:07:35] - Leeds United
[0:08:51] - Royal Mail

#rebrandingfailures #rebranding #rebrand #branding

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