They clicked on my ad, now what? How to optimize landing pages and onboarding — Gina Gotthilf

Описание к видео They clicked on my ad, now what? How to optimize landing pages and onboarding — Gina Gotthilf

In this keynote, Gina Gotthilf, ex-VP of Growth at Duolingo, breaks down the crucial, yet often overlooked, steps that follow a click on an ad—from landing page optimization and onboarding to retention and monetization strategies. Drawing from her experience at Duolingo and other high-growth companies, Gina shares the principles that helped her scale products from zero to millions of users. Whether you're interested in boosting post-click conversion rates or mastering user retention tactics, Gina's insights provide a roadmap to building successful, sustainable growth loops for consumer apps.

00:00 Introduction
01:46 Gina's Career Journey
03:42 The Importance of the Post-Click Experience
06:03 Duolingo's Growth Strategies
11:06 Optimizing Landing Pages
18:24 Onboarding and Retention Tactics
28:06 Monetization Strategies
30:09 Conclusion and Key Takeaways

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