Self Storage Google Ads Keyword Research

Selecting the right keywords for your Google Ads campaigns is crucial to the success of your self-storage facility.

Without needing any complex keyword research tools, you can effectively choose your keywords based on three main types:

1. Near-Me Keywords: Target potential customers searching for storage options close to their location.

2. Storage Variations + City: Incorporate the name of your city with different storage terms to capture local search interest.

3. Broad Keywords: Use these to reach users who don't specifically include 'near-me' or a city name in their searches. Set a radius around your facility to ensure the searches are local.

To further enhance your campaign, consider adding product-specific keywords related to the features you offer, such as 'container', 'vehicle', 'RV', and 'climate-controlled'.

This next level of keywords helps capture more targeted queries related to your facility’s offerings.

Start with these core keyword strategies to improve your visibility and attract more customers to your self-storage facility through Google Ads.