Could Disney's California Adventure Be Fixed?

In 1992, Euro Disney opened to the public as one of the most expensive and extravagant parks produced by Disney. Yet, due to a failure to understand the various markets of Europe, the park struggled to be profitable, changing the course of Disney history. From this blunder, CEO Michael Eisner became very conservative in terms of investing in the parks, often choosing the cheapest route possible. This is best seen with the opening of Disney's California Adventure in 2001, a park designed on the cheap in an effort to turn Disneyland into a multi-day destination and resort. Yet, for all of the issues it had, I think that it had the potential to be great with the right investment. Today, I would like to explore opening day California Adventure, exploring its history and cut concepts, as well as proposing fixes that could have made it great from the start.

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