Скачать или смотреть Nike's "Barkley of Seville": The Unforgettable Opera Commercial

Step onto the grand stage of sports advertising history with Nike's iconic 1993 commercial, "Barkley of Seville." In a masterful blend of high culture and athletic prowess, this memorable ad reimagines NBA superstar Charles Barkley as a powerful opera singer. Taking a playful jab at his on-court intensity and public persona, the commercial is a clever parody of Gioachino Rossini's famous opera, "The Barber of Seville."

Dressed in elaborate period costume, Barkley delivers a commanding and surprisingly theatrical performance, humorously boasting about his basketball skills in booming operatic tones. The commercial cleverly subverts expectations, placing the aggressive power forward in the refined setting of an opera house, creating a comedic juxtaposition that has resonated with audiences for decades.

The spot reaches its crescendo with a classic punchline, revealing Barkley's on-court rival and fellow Nike icon, Michael Jordan, observing the performance from a private box. His subtle, amused reaction perfectly captures the spirit of their competitive yet respectful relationship. "Barkley of Seville" remains a landmark in creative advertising, celebrated for its originality, humor, and its perfect encapsulation of the larger-than-life personalities that defined the golden era of 90s basketball.