Building a Rs. 100 Cr ARR Pet Care Business | Supertails | Varun Sadana | The Indian Dream

The Pet Care Industry in India...

It is estimated to be a Rs. 4000 Crores Market in India, growing annually at about 20% which makes it a great industry to start a new business as there is double digit growth!

The industry can be roughly broken down into Pet Foods which is about 60% of the market, Pet HealthCare (20% of the market), Pet Toys and Accessories (15%) and Pet Day Cares and Hostels about 5%

Currently there are about 30 million pets in the country, which growing at 10-11% annually.

And that's why, Varun, Aman, and Vineet Started Supertails in early 2021.

Supertails is on track to achieve Rs. 100 Crores in Annual Revenue Run-Rate in the next few months and have raised $10 million last year in a tough fundraising environment.

Deepika Padukone is also an investor in Supertails!

On this episode, I talk to Varun about:
The Pet Care Industry & it's Value Chain
The Export Potential of Pet Care Products out of India
The focus on Customer Experience at Supertails
How Supertails leverages Content & Community to build Brand Awareness
Why it's important to embrace failure as a founder

Timestamps for quick viewing:

00:00 - Overview of the Pet Care Industry in India & Intro to Varun Sadana, Founder of Supertails

2:55 - Why Varun Quit as the Founder of Licious and the thesis behind Supertails

8:54 - How Supertails was able to raise $10 Mn in a tough environment and why fundamentally good business often find the capital needed to scale

21:47 - The Import & Exports of Pet Care Products in India

26:53 - How Supertails focuses on Customer Experience and how they've made it part of their culture

34:56 - The Importance of Embracing Failure as a Founder

48:38 - How Supertails leverages Content & Community to build a Brand

If you want to stay updated about our latest episodes or just want to say hi, you can join our No Spam WhatsApp group here: https://bit.ly/3Q0To2K