4P's Of Marketing With Example | Marketing 4 P’s Explained | Digital Marketing Tutorial |Simplilearn

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This video on 4Ps of Marketing, we will see how the 4Ps work with the help of example.
Within the dynamic landscape of marketing, achieving success is often measured by the ability to forge connections with consumers, boost sales, and foster brand loyalty. In the middle of a multitude of strategies, one enduring framework has emerged as a guiding beacon: the 4 Ps of Marketing. Crafted by marketing luminary E. Jerome McCarthy in the 1960s, this foundational concept has provided marketers with a structured blueprint for formulating effective strategies.

00:00 4ps of Marketing
01:36 Product
02:36 Price
03:45 Place
04:40 Promotion

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✅ Product: Tailoring Solutions
Creating a successful product involves understanding customer needs deeply. Extensive market research informs every aspect, from design to branding, ensuring resonance with the audience. Our smartphone, backed by research, offers top-tier specs like a high-res camera.

✅ Price: Finding the Right Balance
Determining the optimal price requires a nuanced understanding of market dynamics and consumer behavior. It's about maximizing value for both customers and the company. Our premium-priced smartphone justifies its cost with superior features and performance.

✅ Place: Reaching Your Audience
Accessibility is crucial. Marketers strategically select distribution channels to optimize reach and availability, considering consumer preferences and behaviors. Making smartphones available in stores, online, and through collaborations with mobile operators.

✅ Promotion: Driving Engagement
Promotion involves communicating product value and motivating purchases. Crafting compelling narratives and utilizing various channels engage consumers throughout their purchasing journey. Utilizing social media, influencers, ads, and PR to highlight unique features and drive sales.

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