Скачать или смотреть Why Pulsar Is So Successful | Rs. 10,000 Crore Brand

Bajaj recently launched a product that many said was impossible to build - a CNG motorcycle.

But it's not just the CNG motorcycle. Rajiv Bajaj and his Bajaj Auto is a market leader in the 150 to 250cc segment, with an estimated market share of about 42% - all thanks to the Pulsar.

And it's not just India - Bajaj is also the largest exporter of 2-wheelers in the country, consistently exporting 1 lakh+ units a month to over 70 countries in Africa, Latin America, and Southeast Asia.

It is the most valuable 2-wheeler maker in the world with a market cap of over $30 billion. Bajaj Auto made a revenue of over Rs. 46,000 crores last year, with a profit of almost Rs. 7,500 crores.

And Pulsar alone is a Rs. 10,000 crore brand.

But Rajiv Bajaj is not a first-generation entrepreneur - Bajaj Auto was already a leader when he inherited the company from his father Rahul Bajaj. Their Bajaj Chetak scooter was the emperor of India for more than 2 decades.

But when it was about time for Rajiv Bajaj to take over, Bajaj Auto was in an extremely bad state - Motorcycles had started taking over the market in the late 1990s, and their champion Bajaj Chetak was experiencing a free fall in sales.

So how did Rajiv Bajaj turn a dying company into the undisputed king of the 150cc+ motorcycle segment? What was it that made Pulsar so popular with the youth of India?

Why is a CNG bike an absolute masterstroke from Rajiv Bajaj that will take the company to the next level?

Find out the answers in this detailed #bajaj and #bajajpulsar case study.





FOLLOW ME:
LINKEDIN:   / shankar-bhalla  
INSTAGRAM:   / shankar_unravelled  



To support my channel, you can donate here via UPI: 1996shankar-1@okaxis



BECOME A MEMBER OF THE INNER SQUAD -    / @shankar_unravelled  



Icons by Flaticon: https://www.flaticon.com