Скачать или смотреть The Best Creative Agencies Act as Translators, and it's Easy

News flash: your customers don't speak your language! You're an in-depth expert about your company, but they're on the outside, with a limited amount of time and a limited attention span in a busy world. The best creative agencies have always (among other things) acted as translators, taking the insider language of a brand and interpreting it in a way that makes it relevant to the customer's needs.

This isn't hard; you just have to shift your viewpoint, think outside the box, as agency people like to say, and listen to how your customer talks about your product. Creative advertising is a process of feeding their words back to them in an your marketing media.

Even if you don't have time to do this, yourself, it's good to be informed about what happens behind the scenes at an ad agency. It's always easier to manage a process you understand.

Happy marketing. Call if we can help: https://uslogo.net/.