Allow Me to Reintroduce Myself

It’s been a minute, but I’m back.
racslife started as a place to talk sneakers, culture, and creative hustle. Over the years, I got to work on some incredible projects and connect with a lot of amazing people. But five years ago, I stepped away. Social media, the grind—it all got heavy. I needed to slow down, reset, and figure out what really mattered.

This video is the start of a new chapter:

🔥 The first 4 minutes—a look back at my journey so far, from wild creative projects to once-in-a-lifetime opportunities.

🔥 The next 4 minutes—where I’ve been. I’ve been focused on doing work with purpose, from helping my city during the pandemic to building an art hotel that puts its profits back into the local community.

🔥 The finale—what’s next. I’ve teamed up with some of my closest friends to launch Spicy Boys Club (SBC)—a creative collective with three brands:

• Common Interest – High-end marketing and strategy.
• Midvessel – Storytelling for people who don’t follow the rules.
• All City – Media and strategy for faith-based and nonprofit organizations making a difference.

From now on, this channel is about building something bigger than myself. It’s about following the process, sharing the journey, and creating space for others to shine. And if you’re down, you can help make it happen. Every like, comment, and share pushes this movement forward.

Let’s build something together.

Follow me on all platforms: @racslife_

SBC: @thespicyboysclub

Common Interest: @acommoninterest

Midvessel: @midvessel

AllCity: @weareallcity

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creative hustle, building a brand, YouTube comeback, city creatives, entrepreneur journey, marketing strategy, avant-garde film, streetwear, meaningful work, community impact, storytelling, media