Скачать или смотреть Common Cold Email Mistakes

If you’re sending from Mailchimp, you’re not doing outbound, you’re spamming.

On the latest episode of The Scalable Marketing Machine Podcast, guest expert Stephen Lawrence breaks down the most frequent pitfalls marketers fall into when launching cold email campaigns.

Here are my top 3 takeaways:

1. Don’t use newsletter tools for cold outreach: Platforms like Mailchimp or ActiveCampaign are built for sending newsletters, not cold emails. Using them for cold outbound often leads to your domain being flagged or even shut down.

2. Never blast from a single domain: Sending large volumes of cold emails from one domain (or through CRM platforms like HubSpot) is a fast track to getting blacklisted by email providers like Google or Outlook.

3. Always verify your lead list: Sending emails to unverified addresses can lead to high bounce rates (up to 20%!), immediately raising red flags with email service providers. Use verification software to check if emails are active before hitting send.

Want to safeguard your cold outreach and improve deliverability? Tune in to the episode for more actionable cold email strategies! 🎧 https://www.ugliventures.com/blog/col...