Скачать или смотреть How to Build Experiences for Your Higher Education Marketing Funnel

University marketing is often the most difficult marketing job, characterized by multi-year buying cycles and disconnected processes across departments. However, some of the difficulty can be self-inflicted due to ineffective marketing funnels. This webinar offers a framework to overcome these challenges by focusing on the complete student journey, from awareness to alumni. Discover how creating a great experience for prospects and students becomes your university’s competitive advantage.

By the end of this webinar, you’ll be able to:
Define funnel experiences based on how your university supports student motivations, behaviors, and goals.
Gain insights into the unique challenges of university marketing, including multi-year cycles, diverse touchpoints, and departmental silos.
Learn to overcome departmental silos by establishing a single, campus-wide framework for seamless transitions and improved data sharing.
Identify and track meaningful performance metrics tied to each phase.
Develop a strategic approach for getting started, including reviewing funnels, researching student needs, and fostering cross-departmental collaboration.