Скачать или смотреть 33 to 7 Minutes: EVERYTHING YOU NEED TO KNOW About SIPs, FDs & Wealth Creation | Rohit Bhasin

Welcome to ‘33 minute podcast in 7 minutes!’ This week we bring you Rohit Bhasin, President and Chief Marketing Officer at Kotak Mahindra Bank who joins to explain why financial behavior must change before product design can succeed. Drawing on his transition from a 25-year career at Unilever to leadership in banking, Bhasin argues that marketing in finance must be solution-oriented: start with the consumer problem and then design products that make investing intuitive and relevant.
He outlines a practical approach for individuals; reverse the usual spend-then-save habit by investing first and budgeting from the remainder. Bhasin explains how simple product innovations, such as offering fixed-deposit-like returns with the liquidity of a savings account, can overcome the “scarcity” mindset and move more Indians from saving to investing. He also explores what true affluence means: real success is measured by what your money does for your family.
This episode covers product thinking for financial inclusion, creating a second income through systematic plans, achieving work-life balance while leading large organizations, and why solution-led marketing is essential to broaden investment penetration in India. Rohit’s insights are practical for both everyday savers and industry leaders seeking to design more effective financial products.
Watch now!
#wealthcreation #investing #indianinvestors #personalfinance #wealthbuilding #simplehai

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Welcome to Simple Hai! Our goal is to make complex financial topics Simple to understand. Hosted by Vivek Law, an expert with over 30 years of experience in financial journalism, we talk about everything from personal finance and investments to retirement planning. We interview successful people and industry leaders to bring you practical tips and real-life stories. Subscribe now to learn how to manage your money better and make smart financial decisions.

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The content of this video is for informational and educational purposes only. Simple Hai! does not provide financial, legal, or medical advice. The views expressed in this video do not necessarily reflect the official policy or position of Simple Hai! and Simple Hai! is not responsible for the opinions expressed by the guests. Always seek the advice of a qualified professional with any questions you may have regarding a specific matter.