Mastering Biz Dev: How Adam Kurzawa Drives New Business Growth at Infinum

In this episode, I sat down with Adam Kurzawa, Director of Business Development at Infinum, to uncover how he generates meaningful leads and business through smart business development strategies. Adam shares why building authentic, long-term relationships is critical for avoiding the feast-or-famine cycle of inbound sales, and how you can apply these principles to your own agency's growth.

Summary
💡 Introduction to Adam Kurzawa: The guest is Adam Kurzawa, the Head of Business Development at Infinum, who shares insights on outbound business development strategies.
🏆 Outbound Strategy Mistakes: Many agency founders rely too much on inbound strategies and neglect outbound efforts, particularly during tough periods.
📈 Long-Term Nature of Outbound: Kurzawa emphasizes that outbound is a long game, requiring years of relationship building before success.
🔄 Boomerang Projects: Even lost opportunities can turn into new wins through follow-up and relationship nurturing.
🤝 Building Authentic Relationships: Kurzawa stresses the importance of genuine, long-term relationships, likening business development to cultivating friendships.
🌐 Digital and Physical Connection: Kurzawa points out the importance of moving beyond digital interactions to in-person meetings to foster deeper connections.
🧠 Research and Warm Leads: Kurzawa explains how leveraging research and personal networks can turn cold leads into warm prospects.
🎯 Tailored Outreach: Outbound efforts should be customized to specific client needs, not a "one size fits all" cold email blast.

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Is your agency stuck in feast or famine cycles, growing at the mercy of inconsistent client referrals?

Let me help you overcome that inconsistent referral-led growth. Using my 4P framework, I help agencies reposition their business, build strategic partnerships, and produce higher-impact content to improve marketing performance so they never have to rely on client referrals again.

Learn more at: https://www.hausadvisors.com/