Graham McKenzie, Director at TravelMole.com - IPW 2021 Las Vegas

Graham McKenzie, Director at TravelMole.com talks to TravelMedia.ie about his experience at IPW 2021 Las Vegas.

What is IPW?
As a leading inbound travel trade show, past IPWs have generated more than $5.5 billion in future travel by connecting U.S. travel exhibitors with travel buyers and media to promote their product and negotiate future business, securing America’s position as a foremost global travel destination and showcasing the best of what the U.S. has to offer. U.S. Travel Association’s IPW will continue to reunite and rebuild the global travel industry in 2022, providing an in-person platform to conduct business and renew our relationships around the world

Find out more:
https://www.ipw.com/

Websites:
http://travelmole.com/
  / graham-mckenzie-b899984  

Video Transcript:
Graham Mackenzie direct at travelmole.com. Coming to Las Vegas is a very long way to travel from the UK during a pandemic. But I think it's worth it. It's a huge privilege to be able to come here and, you know, it's our main market has always been and has been for a long time is long haul and the US in particular, and I think anything we can do to support the US market in our little way, in our small way, we would do it, and that includes coming over here and me representing my publication. Good meetings, but I think often with IPW, it's the meetings you have outside of the conference. They're the ones when already really get good return on the investment really. You have a few beers, you might have a glass of wine. You might have a cup of coffee with somebody. And I feel that's always been for me, one of the big returns on investment. It's the things you don't expect to get. And it's the people you meet that you don't expect to meet and form a relationship with. And I think tourism in general, and obviously media, and writing stories is very, very much a relationship business. It's a physical business. I know you can't do that on Zoom. You can do a lot of things on Zoom. You can do interviews on Zoom and I've done a lot, you know, YouTube, Zoom, all of those things, but you can't do 80% of the things that you can do face-to-face.