Скачать или смотреть Monsoon: Why FMCG Stocks Rise After Monsoon?

FMCG (Fast-Moving Consumer Goods) sales and staffing often increase, especially in India.

Here’s why:

1. Better rural income:
A good monsoon leads to strong agricultural output, meaning farmers earn more. Rural areas form a big market for FMCG products (like soaps, snacks, and beverages).


2. Higher demand:
With more disposable income, people buy more branded goods rather than cheaper alternatives.


3. Distribution expansion:
FMCG companies often increase staff in sales, logistics, and marketing to capture rising rural demand.


4. Seasonal hiring:
Companies may hire temporary field staff, promoters, and delivery workers to meet short-term spikes in demand.

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