How Transparency Works in CTV | Index Explains

Описание к видео How Transparency Works in CTV | Index Explains

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Transparency is one of the most pressing issues in streaming and connected TV (CTV) today. There’s a huge opportunity to give marketers what they want, which is more transparency akin to linear TV, while also developing more yield for publishers.

In this video, Index CMO Lori Goode chats with Rob Hazan, senior director of product at Index, to break down exactly how transparency works in CTV and why it’s critical to scaling the programmatic marketplace.

Learn more: https://bit.ly/40tyQo6

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