They created a garment brand for "smugglers" and more | The Cannabist Show

Featured guests: Dro clothing founders Witt Rabon and Jamar Brown.

Get the full show rundown: http://dpo.st/2xYGRHL

LOTS TO TALK ABOUT

• Designing the perfect brand look for modern cannabis culture, evolving with the modern consumer.

• Learning from the success of others. “If they won’t wear your logo on a plain T-shirt, they won’t wear it.”

• Does the celebrity brand mean anything, are people’s perceptions driving the industry?

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