Скачать или смотреть Stop Measuring Everything: The Content Marketer’s Guide to Agile Experimentation

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Stop letting endless measurement slow down your marketing—it's time to take control and move faster with strategic testing. In this episode, Lee shares how to break free from static reporting, harness AI for greater content impact, and build a marketing culture that values learning over perfection.

Discover why tracking every metric leads to indecision and how focusing on high-velocity testing can unlock clarity and momentum for your team.

Learn the new role of AI in content creation—not just for producing quantity, but for delivering highly relevant, customer-centric material that stands out.

Get a simple, three-step experimentation framework: develop growth hypotheses, design rapid micro tests, and make data-driven decisions to evolve your strategy in real time.

Find out which engagement metrics actually matter and how to select the ones that drive actionable insights—rather than just adding noise.

Walk away with a practical action plan to test, measure, and share learnings within your revenue team, building a true culture of agile marketing and continuous improvement.

⏰ Timecodes ⏰
0:00 - Stop tracking for comfort, start testing for clarity
0:54 - The problem: Measurement overload and marketing paralysis
1:53 - Tightening budgets & the temptation to over-measure
2:17 - Why traditional metrics slow you down
3:04 - The new mindset: Learning velocity & agile experimentation
3:33 - Step 1: Building your growth hypothesis
4:03 - Step 2: Designing and running micro tests
4:34 - Step 3: Measure early engagement & make fast decisions
5:41 - Sharing learnings with your revenue team
7:12 - Measuring what matters and the value of human content
7:45 - Homework: Launch, test, share, and iterate

Book by A. Lee Judge "CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine":
https://aleejudge.com/cash/

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Kartra - Community and Course platform https://contentmonsta.krtra.com/t/t7v...

Gear that I Use: https://amzn.to/3T0VORA
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