Скачать или смотреть Building and Scaling an Authentic Mission-Driven Brand SOCAP16

A company’s brand is its identity. Brands evoke the values of a company and its product or service. How does one build a durable, scalable brand that has meaning and stands for impact? How do you create a successful brand that it driven by something bigger than profit? Explore the facets of building and managing an authentic, mission-driven brand as it scales, and lessons learned for infusing an entrepreneur’s passion and values into the product or service every day. What are the hallmarks of great mission driven brands? In this panel discussion at SOCAP16 Greg Shell of Bain Capital moderates a panel discussion on making values and mission central to a brand, that includes three exceptional entrepreneurs:

Kristin Groos Richmond, Co-founder and CEO of Revolution Foods
Richelieu Dennis, Founder and CEO of Sundial Brands
Eric Ryan, Co-founder and CEO of Method and Olly

Each panelist, founded disruptive companies in surprising areas: health and wellness, beauty, and school nutrition. They offer strategies for finding business opportunities that arise out of shifts in culture. They tell stories from their own journeys as mission driven entrepreneurs and discuss how to “brand from the inside out.”

This conversation took place at the Fort Mason Center, San Francisco, CA at SOCAP16.