Sales Intelligence for B2B Growth (Dealfront) - Sam O'Brien

🎙️ Welcome to the Funky Marketing Podcast!

In this episode, I sit down with Sam O’Brien from Dealfront to explore how companies can harness the power of sales intelligence. We talk about leveraging tools like Dealfront and Leadfeeder, balancing short-term wins with long-term growth strategies, and the importance of GDPR compliance when expanding into regulated markets like Europe.

Check out Dealfront & Leadfeeder using this link: https://leadfeeder.partnerlinks.io/fu...

Sam breaks down actionable strategies, including using intent data to target high-conversion prospects, creating a seamless sales-marketing flywheel, and personalizing outreach for better results. These are must-know tactics for B2B marketers looking to enhance their impact and drive growth.

💡 Actionable Steps from this Episode:

- Leverage Intent Data for High-Intent Prospects
- Create a Sales-Marketing Flywheel
- Personalize Outreach Using Data Insights
- Balance Short-Term Wins with Long-Term Brand Building
- Ensure GDPR Compliance for International Expansion

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👉 Website: https://www.funkymarketing.net/funky-...
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👉 YouTube:    / @funky_marketing  

Important Links:

👉 Dealfront & Leadfeeder: https://leadfeeder.partnerlinks.io/fu...
👉 Connect with Sam O’Brien on LinkedIn:   / samobrien  
👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn:   / zivkovicnemanja  
👉 Funky Marketing Website: https://funkymarketing.net

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And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

⏱ Timestamps:
00:00 – Intro: Welcome to Funky Marketing Podcast
02:15 – Surfing vs. Marketing: Adapting to Changing Conditions
06:20 – Balancing Short-Term Wins with Long-Term Strategy
10:45 – Intent Data: Focusing on the 5% Who Matter
15:50 – Creating a Sales-Marketing Flywheel with Dealfront
21:30 – Personalized Outreach for Higher Conversions
25:40 – GDPR Compliance: Navigating Regulated Markets
30:15 – The Role of AI in Sales Intelligence
35:00 – The Future of Sales Intelligence and Marketing
40:00 – Actionable Takeaways and Closing Thoughts

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