Скачать или смотреть Content Marketer's Crash Course–Andy Crestodina

Content, content, everywhere…

Whether you’re team less is more or more is more, you can’t deny that the pressure to feed the content beast is fiercer than ever.

SEO is exponentially more complicated. Social media algorithms change every day. And getting mentioned in AI results? Yep. (Because we all wanted another puzzle in the “getting our content seen” game.)

And we haven’t even talked about B2B buyers. They’re distracted. They’re busy. They don’t have time for you. And they’re doing 80% of their research before they contact you—often before they ever even fill out a lead form. They want to know all about you and understand the problems they need to solve (and how) before picking up the proverbial phone.

The solution? It’s not just more content. It’s better content, created faster and more efficiently. It’s focusing on your expertise, authority, and influence. It’s using the tools you have—and adding new AI-powered technology—to experiment with new ideas and new formats that seemed inaccessible in the past. It’s understanding that how people discover you has changed—will undoubtedly continue to change—and that your content distribution playbook from last year may not work today. And it’s acknowledging that you no longer have tight control, but you can still put your content front and center… if it’s worth reading, watching, or listening to.

Quick and easy, right? (Yeah, we know; we’re exhausted just thinking about it.)

So, we’re dedicating this spring to helping you rein in the content creation beast with our Content Marketer’s Crash Course.

Over ten consecutive weeks from February through April, we’re covering the down-and-dirty how-tos for new, effective ways to ideate, create, repurpose, and distribute B2B content without breaking your back (or bank). We’re talking about building authority and trust through subject matter experts and thought leaders (they’re different!), and how to put them to work. Plus, we’ll cover how today’s “zero-click” world impacts the content you need to create and how you choose to distribute it.

And with sessions by Andy Crestodina, Melanie Deziel, and seven of our other proven, audience-favorite presenters, you won’t just be hearing from any voices… you’ll be learning from the best in B2B content marketing today.

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