What’s the Difference Between Display and Programmatic Display?

Is there really a distinction between Display and Programmatic Display? Or is it just semantics?

When it comes to Programmatic Display, there’s still this cloak of mystery around the subject. But to use them effectively, understanding is key. Well, Metadata’s Head of Brand & Product Marketing, Mark Huber, and the Head of Performance Marketing, Silvio Perez, are here to break down the definitions in this clip.

Find out:
● How Display differs from Google Display Network
● What ABM platforms are out there
● How targeting really works through Programmatic Display

Catch the full episode to get more insights into all things Display Advertising.

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