2023 Food Trends with Jo-Ann McArthur, President at Nourish Food Marketing

Welcome to The Voice of Retail. I'm your host Michael LeBlanc. This podcast is brought to you in conjunction with Retail Council of Canada.


On this episode, I discover the top ten food trends for 2023 with Jo-Ann McArthur (  / jo-ann-mcarthur-8020157  ) , President at Nourish Food Marketing, who returns to the podcast to discuss her latest annual Trend Report: Food Is Transformative.


Download the report here:


https://www.nourish.marketing/trend-r...


 


About Jo-Ann 


I don’t know much about marketing for real estate. Or for cars, detergents, or life insurance. I leave that to the generalist ad agencies out there. But helping our clients sell more food, that’s something Nourish knows an awful lot about. Because that’s all we do. So, if you grow or make food and you’d like to increase your sales, then you might want to talk to us.

As a Founding Partner and President of Nourish Food Marketing, I now build powerful brands for food and beverage products in Canada, the US and Europe, creating marketing strategies that help move products off the shelves, into the consumer’s shopping basket, onto their plates and into their hearts.
I’ve built brands and businesses at large blue-chip companies like Procter & Gamble, Unilever, Cadillac Fairview. As a divisional President of Molson Coors, and a member of its North America Management Board, I led the charge to sell more beer more profitably.

I have also been an instructor at Schulich Executive School of Business, FoodStarter (a food incubator), as well as the Sponsorship Marketing Council of Canada and the Association of Canadian Advertisers.

I am founding chair of the Sponsorship Marketing Council of Canada, a Past President of The Empire Club of Canada where I hosted leaders from around the globe, and serve as Past Chair of ABC Life Literacy Canada. I also serve on the board of Les Dames d”Escoffier Ontario Chapter.

Numerous television appearances, including recently as a food marketing expert in the international TV documentary series "Eat Me (or try not to)" airing on Curiosity Stream.
Previous speaking engagements include:
Star Women in Grocery
SIAL
STORE
World Trade Organization
Restaurants Canada
Ontario-European Agri-Food Forum
Food And Beverage Ontario
The Pet Food Association (Canada and U.S.)
Woman of Influence WXN
Packaging Association of Canada
IEG Annual Conference Chicago
World Congress of Sport New York
Women & Leadership Summit
Numerous Chamber of Commerce appearances


 


About Michael


Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers for a second year in  2022.


Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.






Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 


Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.


Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.
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