Private Label Boom: Jonathan Watts on Retail Trends, Growth & Strategy in the Middle East

Already valued at $25 billion in 2021, the private label market in the Middle East & Africa is predicted to hit an astounding $35 billion by 2026.

This is an exciting opportunity and actually sets the stage for multiple avenues of growth for the retail ecosystem in the region. Keeping this thought in mind and our retail intelligence expertise and inkling in the center, we partnered with PRIVATE LABEL MIDDLE EAST to roll out a special interview series Behind The Brand. 

Through this series, we wish to delve deeper into the concept of 'private labeling for retail'. To begin with, we spoke to Jonathan Watts, General Manager, AS Watsons (Al Futtaim Retail) to decode his thoughts on the industry trends, balancing private retail with a curated product mix of other brands, setting the price tag right, growth numbers and much more.

00:00 Intro
01:46 Future of Private Label Growth
02:43 Building Customer Engagement
04:00 Driving Customer Loyalty
05:51 A Glimpse into the Future
07:21 Private Label Challenges
08:15 Pricing Strategy
10:08 Private Label's Impact on Business
11:19 Private Label Trends in the UAE


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