Скачать или смотреть Use AI Insights To Revamp Your Go-To-Market

The evolution of B2B marketing is at a crossroads, with AI technology leading the way. In this episode, Benjamin Shapiro and Jordan Crawford dive deep into the integration of AI with go-to-market strategies and how businesses can retain their competitive edge in an ever-changing landscape.

0:00:00: Challenge of fitting new AI tools into old frameworks.

0:01:00: Critique of the old SDR model and its inefficiencies.

0:02:21: Overview of the evolving go-to-market landscape.

0:03:54: Insights on identifying accounts and targeting strategies.

0:04:23: The importance of segmentation and precise data in messaging.

0:14:09: Segment targeting example with Overjet's innovative approach.

0:21:03: Explanation of the Permissionless Value Prop (PVP) concept.

0:26:12: Introduction to the focus, investigate, narrate, and deploy steps.

0:40:12: Discussion on relevance versus personalization in AI marketing.

0:44:03: Insights on investing in data ownership versus data tools.

Mentions:

Jordan Crawford -   / jordancrawford  

Cannonball GTM (cannonballgtm.com)

Benjamin Shapiro -   / benjshap  

Podcast - martechpod.com

I Hear Everything - iheareverything.com