JIIT ATAL FDP Day 3 Applied Entrepreneurship, Design Thinking & Innovation

🎓 Day 3 Highlights | Faculty Development Program on Applied Entrepreneurship, Design Thinking, and Innovation for Business Excellence

Day 3 of our AICTE-sponsored Faculty Development Program was packed with insightful sessions that sparked creative thinking and marketing innovation.

💡 Session 1: Design Thinking for Business Innovation
Speaker: Harshdeep Rapal, Founder, Leggit AI
Mr. Rapal delivered a dynamic session on Design Thinking, guiding participants through its core principles of empathy, ideation, and prototyping. His real-world industry insights and case studies inspired innovative problem-solving approaches for business excellence.

📈 Session 2: Marketing of Innovation
Speaker: Dr. Ridhima B. Sharma, Assistant Professor of Marketing, Jaypee Business School
Dr. Sharma’s session explored strategies for marketing innovative products and services. She emphasized how companies can build a strong brand presence by positioning their innovations effectively in competitive markets, backed by practical examples and engaging discussions.

📚 Stay Connected!
Join us as we continue uncovering the secrets of entrepreneurship, design thinking, and marketing innovation in the coming sessions.

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