Скачать или смотреть WEBINAR | Context Driven Pricing: The Evolutionary New Pricing Strategy to Maximize Profit

Most companies leave money on the table by treating price as fixed. But breakthrough businesses know the truth: context changes everything. The same product can be worth vastly different amounts depending on when, why, and how buyers make decisions.

In this eye-opening session, pricing expert Mark Stiving introduces Context Driven Pricing (CDP) – a powerful new approach that shows how to align pricing with buyer behavior and hidden value. The good news: Your company is probably already executing a portion of CDP. This will expand and clarify your thinking.

You’ll learn why ice cream costs more at ballparks, how companies boost profits by pricing for situations (not SKUs), and the three core principles behind this pricing shift.

You'll Discover:
The three core tenets reshaping modern pricing strategy
Why smart buyers willingly pay more for the same product
How to uncover high-value contexts already in your market
The real drivers of willingness to pay

You'll Leave With:
A practical method to map contexts and find untapped pricing power
A quick audit framework to reveal where you're underpricing
Clarity on how your current actions are already shaping WTP – for better or worse

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Follow Mark Stiving on:
LinkedIn:   / stiving  
Substack (Impact Pricing): https://impactpricing.substack.com/
Substack (DPC Pricing): https://dpcpricing.substack.com/
Website: https://impactpricing.com/