Скачать или смотреть How Brands Emotionally Manipulate You

In the world of business, the distinction between customer service and customer experience is not just about words-it's about a revolutionary mindset that aligns with the expectations of today's consumers! Customer service focuses on managing inquiries and complaints through a specialized department, while customer experience encompasses every single interaction a customer has with a brand, from that very first contact to the support they receive after a purchase. Unlike customer service, which is usually handled by a dedicated team, customer experience is a collective effort that involves every member of the organization! Every employee, from the frontline heroes to the leadership visionaries, plays a vital role in shaping the customer's perception of the brand, influencing whether they will return or spread the word about your business!

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