Скачать или смотреть USI EMBA - Digital Business Immersive

Digital Business Immersive is a four-day programme through which participants learn how to fully develop a digital marketing strategy through customer-centricity. Interactive sessions-including case studies, group exercises and practical workshops, explore the challenges and opportunities of digital businesses.
Digital Business Immersive will help you rethink the customer journey to build positive and relevant experiences across all channels and touchpoints – and ultimately to create both value and competitive advantages for your company.

Topics covered:

Social media strategy and marketing
Overview of content management
Ecommerce platforms
Customer Journeys
Creating optimal brand stories
Search Engine Marketing – SEO to SEM: Organic and paid search
ROI-based framework
Analytics and key performance indicators (KPIs)


INSTRUCTORS:

SANTIAGO IMPERATRICE
Industrial Engineer with 10+ years experience in Digital Business.
CEO and Founder of Latitude 46, Digital Marketing company based in Lugano, Switzerland.
His professional background includes management positions in multinational companies such as IKEA, Guess and Bally.

“Content is King, but engagement is Queen and she rules the house.”

Santiago work with owners and managers to drive better business outcomes with best-in-class digital marketing strategy: SEO / SEM, Social Media marketing, Google Ads campaigns, and everything in between.

He creates courses and teaches on subjects including Ecommerce, Social Media Marketing, Personal Branding and SEO/SEM strategy.

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NIGEL CASEY B.A., BSc., MSc.
CEO and founder of Digital Professionals Academy, Lugano, Switzerland.
Nigel has been active in Learning Design and Lean Business Development in the Education sector for 20+ years, he has designed a range of innovative learning solutions and programmes in varying contexts which have been EduQua certified and fully recognised by relevant government bodies.

Nigel has founded several successful “From zero to 6-Figure” Start-Ups and provides Digital Transformation & Accelerated Growth expertise to Education Business Owners, Coaches, Trainers & Consultants. In addition to developing his own businesses he has managed L&D projects for organisations such as Helsinn, Pharmaton, Valois-Dispray, UBS, Credit Suisse, RSI.
Nigel also helps companies to successfully progress from their current Digital Marketing Strategies to Data-Driven Growth Hacking Strategies.

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MARTIN CABRERA
Industrial Engineer and Digital Business Coach and Lecturer.
CEO and Founder of O2 Digital, Digital Marketing Academy based in Buenos Aires, Argentina.
His professional background includes managerial positions in Sales and Marketing in multinational companies such as Red Bull and Procter & Gamble.

Martín loves to develop and test digital marketing frameworks which he later synthesizes in understandable bits for professionals and entrepreneurs to apply in their businesses. More than 600 entrepreneurs have graduated from his signature courses.

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For more information about the program visit:
https://www.emba.usi.ch/