Скачать или смотреть Deep dive on Apple's Subscription Reports

[Go to bit.ly/4cFjAuY today to connect your Google Play and App Store data to Looker Studio and BigQuery]

🔍 Join us as we dive into the App Store's subscription reports, covering Subscription Events, Subscribers, and Subscriptions, all using Easy App Reports. Here are some examples of what we'll cover in this episode:

Differentiating New from Renewed Subscriptions
Extracting Cancellation Reasons
Measuring Subscription Sales per Billing Cycle (weekly, monthly, yearly, etc)
Distinguishing Free Trials from Pay Up Front Sales
Understanding LTV with Consecutive Paid Periods
Obtaining Revenue Figures and Proceeds

00:00 Intro
03:24 Overview of the different App Store API Reports
06:00 Quick look at the documentation
14:20 Summarizing the differences between the Subscription Reports
19:52 How to connect your App Store data to Looker Studio
22:05 Building a Subscription dashboard on Looker Studio
36:48 Differentiating New from Renewed Subscriptions
46:40 Obtaining Proceeds
01:00:05 What's next