Скачать или смотреть Secret Behind a Billion-Dollar Food Business Rebel Foods' Sagar Kochhar | Paisa Vaisa | Anupam Gupta

In this exclusive Paisa Vaisa episode, host Anupam Gupta sits down with Sagar Kochhar, co-founder of Rebel Foods, the company that revolutionized the food industry with the cloud kitchen model.

Sagar shares the strategic decisions and "lightbulb moments" that turned Rebel Foods from a single QSR chain into the world's largest internet restaurant platform, with a portfolio of over 30 successful brands like Faasos, Behrouz Biryani, and Ovenstory.

This episode is a masterclass in business innovation, covering:
✓ Cloud Kitchen Unit Economics: How the multi-brand playbook optimizes costs.
✓ Data-Driven Brand Building: Using consumer insights to launch new brands.
✓ The Power of Scalability: Ensuring food consistency with "de-skilled" recipes.
✓ Pivoting for Success: The strategic decision to go all-in on cloud kitchens.
✓ Entrepreneurship and Strategy: Advice on "intellectual honesty" and product-market fit.
✓ Future of Food Tech: The grand mission to disrupt the global food industry.

Whether you're a startup founder, investor, or simply curious about the business of food, this episode provides a rare look inside a company that is fundamentally changing how we eat.

Paisa Vaisa with Anupam Gupta is India's leading podcast on money, business, and how things really work. With over 4 million downloads and 450+ episodes since 2017, the show has featured 250+ experts across mutual funds, stocks, real estate, loans, education financing, insurance—and now, business owners and entrepreneurs breaking down how they actually make money.

From decoding your personal finances to demystifying business models, Paisa Vaisa delivers candid, insightful, and jargon-free conversations.

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00:00 – Introduction: The origin and journey of Rebel Foods
3:32 – Key challenges faced when starting a food business
5:19 – The birth and rise of Faasos
7:11 – Understanding the advantages of launching a cloud kitchen
11:43 – The 3 pillars of Rebel Operating System
14:00 – Wendy’s case study
15:50 – Rebel Foods’ brands and offerings
19:42 – Learnings & brands that shut down
23:10 – Fundraising journey
26:40 – Cloud kitchen vs. full-service restaurant
32:15 – Competing & building a unique product
37:52 – Revenue breakdown & key drivers
42:57 – Sagar Kochhar’s favourite food brands
44:19 – Building a biryani brand
46:55 – The role of delivery aggregators
51:38 – 3 elements of a great, consistent recipe
53:21 – Supply chain challenges
54:38 – Rebel Foods’ future strategy
55:40 – India’s target food market
58:23 – Marketing approach
1:00:50 – Mistakes in hindsight
1:03:17 – Advice for food tech entrepreneurs
1:08:22 – What’s next for Rebel Foods