What is Customer Acquisition Cost & How to Calculate Customer Acquisition Cost

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Описание к видео What is Customer Acquisition Cost & How to Calculate Customer Acquisition Cost

More about CAC: https://www.dashly.io/blog/customer-a...

In this video you will know:
What is customer acquisition cost (what is cac)
How to calculate customer acquisition cost

LTV and customer acquisition cost calculation will allow you to set up unit economy in your SAAS business.

Time codes:
00:00 - Intro
00:38 - CAC vs CPC
01:03 - what customer acquisition cost involves
01:26 - Customer acquisition cost calculation
02:24 - Why it is important to calculate customer acquisition cost
03:13 - List of expenses what you should calculate. Benchmark
05:22 - Summary
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