Norway’s Brand Crush: 4 State-Owned Surprises

Learn more about Norwegians' deep relationship with the state. We love it so much that the 4 most adored brands in Norway are all state-owned. They crush the global giants. Yourway2Norway dates all four in this self-deprecating and informative video. But only one can get Ronald's rose. At the same time, you get a unique insight into the everyday life of a western, liberal, modern and democratic country that sometimes looks a lot like a good old communist regime.
In this satirical and revealing video, you get an understanding about what Norwegians think, feel, value and want in life. It turns out that the state satisfies all our unconscious longings and dreams, in addition to the more functional ones such as health care, education and transport. This is an essential video if you live in Norway, study here, work with Norwegians, are with a Norwegian, have relatives in Norway or are generally interested in Norwegian habits, norms, traditions and culture.
You get to know what we eat and drink. Why we love to travel in state luxury. Which media brand we trust the most and why we like to be controlled and limited by the state.

Thanks to Rema 1000 Lakkegata / Oslo for being awesome. Always.
Thanks to Flytoget / Oslo Airport Express Train for being cool and service minded.
Thanks to Vinmonopolet Markveien / Oslo for always being sporty, kind and acting along with us.

Image credits: Queue of customers outside a Vinmonopolet store at Majorstuen on April 1st, 1969 (Oslo Museum Byhistorisk samling). Photo: Henrik Ørsted https://www.oslobilder.no/OMU/OB.A11243. licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License (CC BY-SA 3.0). https://creativecommons.org/licenses/...

Brand survey links:
https://kommunikasjon.ntb.no/presseme...
https://kampanje.com/pr/2023/10/vinmo...
Music: Epidemic sound
This is a Yourway2Norway video,
made by Mads Nilsson and Ronald Sagatun
AI generated images / Dall E

YOURWAY2NORWAY is a different travel channel. We combine education with humor and entertainment. It’s an authentic inside guide to real life in Norway. We highlight small and large themes, cultural characteristics and Norwegian phenomena. All the stuff you won’t find in a tourist brochure.
The content is perfect for people who travel to Norway as tourists, visit friends and family in Norway, study in Norway or work in Norway. It is ideal for anyone with Norwegian roots and DNA. It is also interesting for anyone who wants to learn more about other cultures and people. And for all of you looking for some smile and laughter.
The guys behind are; Ronald Sagatun – a enthusiastic and sarcastic Sami Latino with a Norwegian passport. Throughout his life he has tried to find out what it means to be Norwegian. Now he shares his hilarious experiences. Mads is a grumpy Norwegian dude, providing the channel authenticity and the typical Norwegian way of viewing the world. We always try to be funny, self-deprecating, human and, when it´s necessary; sincere and passionate.


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