Скачать или смотреть Anne-Claire Baschet, Mirakl | theCUBE + NYSE Wired: AI & Retail Trailblazers

Mirakl Chief Data and AI Officer Anne-Claire Baschet joins theCUBE’s John Furrier at the NYSE studio to map the shift from today’s digital commerce into what she calls “commerce 3.0” – a shopper-led era where AI agents become a new buying channel. Baschet explains why the technology itself is no longer the constraint. The hard part is aggregating data across systems, making it meaningful and delivering it where customers make decisions as new agent-driven interfaces reshape discovery, comparison and checkout.

Baschet notes the unglamorous work that makes AI useful: data foundations, real-time inventory and the operational “plumbing” that keeps retailers visible when LLMs surface only a few options. She outlines how Mirakl’s marketplace model helps retailers expand assortment, improve availability and reduce friction for both sellers and shoppers. She also shares how Mirakl is using AI and agents to streamline catalog onboarding, sharpen interoperability with emerging platforms and prepare for a future where agents act as both front-end and workforce multipliers.

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00:00 - Intro
00:06 - Navigating the Future of Commerce and Technology
04:10 - Integrative Retail: AI, Technology, and Orchestration
08:02 - Marketplaces and Reducing Friction
10:19 - Leveraging AI for Real-Time Retail Enhancement and Customer Insights
14:05 - Strategic Insights for AI-Driven Retail Solutions

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