Скачать или смотреть Meta Expands Threads Advertising Features Globally: What It Means for Social Media

Meta has officially launched advertising features for Threads in more than 30 countries, after successful tests in the US and Japan. With over 320 million monthly active users, Threads is now set to compete with rivals like X by offering in-feed ads for both local and global brands. Meta’s CEO Mark Zuckerberg predicts that Threads could reach 1 billion users in the next few years, driven by deep Instagram integration and daily growth of over 1 million new users.

📌 Key highlights:
📌 Threads ads will roll out in phases, appearing between friends’, brands’, and creators’ posts.
📌 All eligible advertisers worldwide can now access Threads ad placements.
📌 Integration with the fediverse (ActivityPub) is coming, aiming to make Threads the largest decentralized social platform.
📌 The FTC is challenging Meta’s growth strategy, raising antitrust concerns over Instagram and WhatsApp integration.
📌 Threads borrows features from Bluesky but still defaults to algorithm-driven feeds.

Do you think adding more ads will help Threads grow or turn users away? Let us know your opinion in the comments!

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