How Taylor Swift Extracts Billions From "Swifties"

With the success of her Eras tour, Taylor Swift became a billionaire in the fall of 2023. This made her the first musician to become a billionaire from her music alone. In this video we critically analyze the various business strategies Swift has employed to generate such a large amount of money from her music.

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0:00 - 1:34 Intro
1:35 - 3:49 Sources of Wealth
3:50 - 9:15 Catalog Value
9:16 - 14:44 Engineering Demand
14:45 Ticket Pricing Strategy