The Secrets to Selling as a Creative with Daniel Priestley

Sales don’t happen without people. So, why are so many creatives so adverse to building relationships? In this episode, I have the pleasure of speaking with Daniel Priestley. Daniel is a best-selling author and entrepreneur, who launched his first company at 21 and grew it to a multi-million dollar enterprise by 25.

He’s grown businesses around the world, and in this episode, he shares with us his insights on sales, gratitude, and success. We dive deep into the skills and mindset that creative business owners need to grow their businesses. We speak about the importance of building relationships and how you can build them in a way that works for you. We get a look into Daniel’s mindset that enables him to perform as an entrepreneur and so much more.

Covered in this episode:
Why your relationships could make or break your business success.
How to build more relationships as an introvert.
How to get better at selling as a creative.
Understanding your worth and what you have to offer the world.
Escaping a downtrodden view of the world and the impacts that your mindset has on your business.
The concept of three mindsets: The Empire Builder, The Reptile, and The Autopilot, and how they can affect us as business owners.
The difference between creativity and imagination and why it’s so important to understand.
Understanding how to deliver real value that people actually need.
How using ScoreApp can help you to collect more useful information on your leads.

00:00:00 - Introduction
00:05:00 - Daniel Priestley discusses the importance of building relationships for creatives in the sales process.
00:10:00 - Emphasis on shifting focus from self-promotion to serving others in the creative sector.
00:15:00 - Daniel Priestley discusses how writing and publishing books can strengthen business relationships and expand reach.
00:20:00 - Daniel Priestley shares how he balances high creative output with personal life challenges.
00:25:00 - The role of digital assets like podcasts and videos in simplifying and enhancing the sales process.
00:30:00 - Deep dive into the dynamics of demand and supply, highlighting the leverage in sales.
00:35:00 - Daniel Priestley and Matt Essam's discussion on altering the negative perceptions of sales to view it as a high-value skill.
00:40:00 - Insights into how to effectively navigate market forces and strategic sales planning.
00:45:00 - The importance of understanding and adapting to the harsh realities of market forces.
00:50:00 - Daniel Priestley discusses strategies for creatives to build a solid foundation in sales to ensure business success.
00:55:00 - Final thoughts on creative entrepreneurship.

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PS: If you are looking to grow your creative studio without working longer hours or hiring a big team, you might be interested in joining our invite only workshop: https://resources.mattessam.co.uk/wor...