Universal Is Smashing Their Retail Competition

The rides and shows are what draws people into theme parks, but what about shopping? Sure, people buy souvenirs or collectible items, but over the past 5 years, Universal has really revolutionized the industry with the rise of the Tribute Store. While the first version opened in the Twister gift shop in 2015 to celebrate 25 years of Halloween Horror Nights, it wasn't really until 2020 when the store found its footing, introducing a shop for Mardi Gras and later, for Christmas and the holiday season. While I've covered this early history in an older video, which you can check out below, this new video covers the history of the store from 2022 through 2024. It's fascinating how this store has evolved to sell merchandise as a themed attraction, so today, we explore these stores in depth, documenting them for everyone to enjoy.

This video works as an unofficial Part 2 to an older video I produced in 2021. If you want the full history and documentation of the Tribute Store, check it out here:
The Brilliance of Universal Orlando's Tribute Stores:    • The Brilliance of Universal Orlando's...  

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