BCLC’s Digital Shift to ProLine

Earlier this month, the British Columbia Lottery Corporation bid adieu to the old days of sports bettors stopping by the local convenience store to make their picks on paper with the launch of its ProLine digital sportsbook.

Brett Hanson, BCLC’s Manager – Retail Sports was our latest guest on the Gaming News Canada Show to dig into the deets of the new ProLine, which went live just before the start of the NFL regular season. Hanson, who previously worked for offshore sportsbooks before joining the provincial lottery corporation in April 2018, talked about the race to launch ProLine before the start of the four-down football campaign and the challenges and opportunities around creating a new and improved sportsbook product for retail customers. That includes some new features and an expanded offering of wagers for Lions, Canucks, Seahawks and other favourite teams of sports fans in Canada’s most-western province.

We also asked Hanson about changing the habits of ProLine customers to move into the digital world, and on the opportunity to educate those customers about responsible gambling with the new sportsbook.