Скачать или смотреть Mum in Business EXPOSES the Truth About Clients, Staff & Burnout - The Life Of KG

In this episode of The Life of KG, I’m joined by my good friend and client Ellie Edwards, owner of Beauty by Ellie Solihull – a lash, brow and hair salon, plus a thriving training academy… all while being a mum in business.

Ellie shares how she went from wanting to join the police force to accidentally falling into beauty after a family crisis changed everything. From working retail and going mobile until midnight, to building a busy salon, a team of 8, and now expanding into hair and online education – this is a real, honest look at what it actually takes to grow.

We dive into boundaries, burnout, staff struggles, Gen Z work ethic, threading as a secret profit weapon, and how becoming a mum completely changed the way Ellie runs her business (and income 👀).

If you’re a salon owner, trainer, or mum in business who wants more money, more freedom and less burnout – you’re going to feel VERY seen in this one.

IN THIS EPISODE, WE CHAT ABOUT:

How a family emergency changed Ellie’s entire career path
Going from retail + mobile nights to a fully booked home salon
Saying yes to everything in the early days vs. learning to set boundaries
Why the new generation’s work ethic is so different, and what that means for business
Being “work obsessed” in a healthy way and using that drive to build your dream life
How motherhood forced Ellie to step away from the bed and treat her business like a business
Her journey inside the KG Mastermind and how she now makes money without being on the tools
Staff dramas, hiring friends, and why you must stop seeing team and clients as “friends”
Retention, rebooking and why customer service will forever be your biggest marketing tool
The power of threading – high margins, low cost, repeatable income
Launching an online threading course and creating passive income streams
Why every salon owner should be on face-to-cam (even if it scares you)
Bringing in hair, apprentices and Ellie’s vision for Solihull’s first super salon
Real talk on juggling motherhood and business without losing your mind

TIMESTAMPS

0:00 – Welcome to The Life of KG
0:34 – Why my masterminds change everything for salon owners
1:11 – Meet Ellie Edwards: salon owner, trainer & mum in business
2:01 – From police dreams to beauty after a family emergency
3:30 – The £99 spray tan course that started it all
4:20 – From mobile till midnight to home salon and first hires
5:00 – Saying yes to every client vs setting boundaries
6:05 – Gen Z work ethic and how it’s shifting the industry
6:59 – Where Ellie’s mindset and drive comes from
7:47 – “You’re work obsessed” – a psychic reading & ambition
8:29 – Joining the KG Mastermind & what changed
9:16 – Making more money without being behind the chair
10:07 – 14–15 hour days, burnout and rethinking it all
11:20 – Why clients will wait… and why you must stop people pleasing
12:24 – Clients, staff and the danger of seeing everyone as friends
13:43 – Hiring friends, boundaries and becoming a stronger leader
15:24 – Staff leaving, client poaching & how Ellie now handles it
16:41 – Pregnancy as a forced exit from the treatment room
17:56 – The expectations on mums in business (and why it’s wild)
19:03 – Kids growing up in the salon environment
21:29 – My book Get Off The Tools – and why I wrote it
21:29 – Getting into training & why multiple income streams matter
22:46 – Threading as a high-profit, low-cost skill
23:34 – Creating an online threading course
25:00 – Tips for mums in business: boundaries, organisation & outsourcing
26:04 – Delegation, control freak tendencies & the £10 task exercise
27:00 – Hiring part-time and flexible team members strategically
28:47 – Why rebooking is non-negotiable for growth
29:59 – Customer service, DMs and why people pay for the experience
31:09 – Showing up on socials & building real connection
32:21 – What to actually share on stories (yes, people ARE nosy!)
33:31 – Hiring team who will show up on camera
35:00 – Adding hair into a lash & brow salon
37:36 – The risk of taking on a hairdresser – and why it paid off
38:34 – Apprentices, reception and growing into a hair salon
39:17 – Ellie’s vision: Solihull’s first super salon
40:29 – Where to find Ellie & why you only need ONE Instagram
41:20 – Final thoughts: get on face-to-cam & go after your next level

Go & Follow Ellie https://www.instagram.com/beautyby_el...

Work with me:
🚀 Apply for my mastermind & mentoring: https://katiegodfrey.biz/application
📕 Grab my bestselling book “Get Off The Tools” + free business toolkit: https://www.amazon.co.uk/dp/1917623070