Скачать или смотреть How the Rarity of Older Irish Whiskey Fuels Premiumization in the Market

Discover the Age Statement Mystery in Irish Whiskey! 🔍🥃

Have you noticed a change in the Irish whiskey section? 🥃

Age statement whiskeys are becoming increasingly rare, and here's why: the older stock is dwindling. So, when blending a whiskey, the age statement reflects the youngest whiskey used. If you have a three-year-old, a seven-year-old, and a ten-year-old, guess which age statement goes on the bottle? You got it, the youngest one! No wonder age statements are vanishing.

However, on the flip side, the rarity of premium Irish whiskey is driving its value through the roof! Recently, their 6th Generation Brand Custodian, Jonathan Egan, visited Japan to showcase Egan's limited edition Genesis, celebrating their 170 years of excellence. Can you believe it retailed for $1,200? 🥂💯

Join Jonathan Egan to stay updated on the fascinating world of Irish whiskey and explore its captivating nuances in the latest episode.

Watch the full episode at:    • A Journey of Irish Whiskey Heritage, Reviv...  

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