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Episode 118: Telling better stories through design

In today's episode we talk about ways to use design to tell more compelling stories.

Design is (to my mind) functional art. Story is always involved in good design.

Pure function is boring - capturing the client story is what makes design great. Take a website, for example. Basic wireframes are functional... but generic. But artistic elements added to the wireframe tell the story of the brand.

A historic, traditional "story" might include leather-looking elements. Something futuristic might sport clean lines and stark colors. Design gives up the opportunity to infuse multiple elements of an experience with pieces of the story - it's similar to how a director brings a script to life using visuals, music, dialogue, lighting, etc...

WHAT IS YOUR FAVORITE STORY?

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Listen on iTunes: https://itunes.apple.com/gb/podcast/t...

Instagram:   / tomrossmedia  

Cover art by the amazing Sonia from   / just.drawing.words  

Question from:   / __matthoffman__