Скачать или смотреть Meta rolling out ads on Threads, TikTok collecting location data,, Google ads not coming to Gemini

Meta is rolling out ads on Threads, TikTok is collecting more precise location data in the U.S., and Google says ads are not coming to Gemini, on this week’s Marketing Minute.

Meta has officially rolled out ads on Threads worldwide, introducing new formats as it starts to turn attention into revenue. Early data shows markets like India driving scale, while smaller regions lead on reach, which signals how Meta is thinking about growth versus performance. For marketers, Threads is no longer an experimental channel, and creative testing now matters as much as audience strategy.

TikTok’s newly formed U.S. joint venture has updated its privacy policy to allow the collection of precise location data, pending user opt-in. The change comes alongside Oracle’s deeper role in securing U.S. user data and retraining the recommendation algorithm. For marketers, location-based targeting on TikTok could become more powerful over time, but brand safety, transparency, and consent will sit under a brighter regulatory spotlight.

Google says there are no plans to introduce ads in Gemini, even as OpenAI begins testing ads inside ChatGPT. Leadership at DeepMind has publicly questioned how quickly competitors are moving toward monetization. For marketers, AI platforms are already shaping discovery and decision-making, and monetization models will influence where brands show up and how trust is built.