Скачать или смотреть IGCSE Business Studies Ch 3.8 | Marketing Strategy | 4Ps, Samsung, McDonald’s, KFC Examples

Timestamps

0:00 – Intro
0:11 – Marketing Strategy
0:54 – The Marketing Mix (4Ps)
1:37 – Example: Samsung Galaxy S Series
2:27 – Legal Controls on Marketing
3:34 – Growth Potential of New Markets
4:10 – Problems of Entering Foreign Markets
4:48 – Overcoming Problems (intro)
5:04 – Joint Ventures
5:34 – Licensing
5:57 – International Franchising
6:26 – Localising Brands

This lesson covers IGCSE Business Studies Chapter 3.8: Marketing Strategy. Learn how businesses plan, compete, and succeed by combining the elements of the marketing mix effectively. We also explore real-world examples like Samsung Galaxy, Starbucks in India, KFC franchises, and McDonald’s brand localization.

💡 Topics in this video:

What is a Marketing Strategy? (definition + objectives)

The 4Ps of Marketing Mix (Product, Price, Place, Promotion)
Case Study Example: Samsung Galaxy S25 series
Legal Controls on Marketing (Trade Descriptions, Consumer Protection)
Growth potential in new markets & risks of international expansion
Overcoming challenges with Joint Ventures, Licensing, Franchising & Localisation

📚 Perfect for Cambridge & Edexcel IGCSE Business Studies revision, exam preparation, and classroom

#IGCSEBusiness #MarketingStrategy #MarketingMix #BusinessStudiesRevision #ExamPreparation