What You Need To Know About Manipulative Background Music (Science Explained)

In this video I highlight how powerful of a manipulator background music is to our subconcious minds. This is how businesses use music to control your money & wallet, time perception and movements, and how you can fight back against this, according to science.

Our minds face a constant battle every day, thrown between different states induced by unique sensations, scents, sights and sounds without you conciously realising it. Music is a powerful manipulator, with tempo effecting both your body and mind. How does the symphony of background music played in establishments effect your behaviour? This is the powerful effect of background music.

*Note
The results from the study of Milliman (1982) does not apply to all situations, as there are multiple factors at play, not just tempo. It does however point to a very likely increase in spending due to tempo, although probably not 38.2% in all situations.
----
This is episode 4 of a series called "Your World on Music". A series where I analyse how music shapes the world around us, and how you can use music, and the lessons learned through analysing it, as a valuable tool to improve aspects of your daily life.
----
Found a fact or something in the video that needs fixing? Please let me know! Feedback is greatly appreciated.

Timestamps:

0:00 Introduction
1:00 Tempo
2:14 Volume
2:50 Genre
4:07 What can you do?
4:48 Conclusion & Outro
5:28 Credits (Music, Disclaimer)


Sources (Yes this was a deep rabbithole!):

Jeon, Park, C., & Yi, Y. (2016). Co-creation of background music: A key to innovating coffee shop management. International Journal of Hospitality Management, 58, 56–65. https://doi.org/10.1016/j.ijhm.2016.0...

Spence. (2014). Store Atmospherics: A Multisensory Perspective. Psychology & Marketing., 31(7), 472–488.

Milliman. (1982). Using Background Music to Affect the Behavior of Supermarket Shoppers. Journal of Marketing, 46(3), 86–91. https://doi.org/10.1177/0022242982046...

Areni, & Kim, D. (1993). The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store. Advances in Consumer Research, 20, 336.

(Biological cognitive clock theory)
https://www.psychologicalscience.org/...

North, Shilcock, A., & Hargreaves, D. J. (2003). The Effect of Musical Style on Restaurant Customers' Spending. Environment and Behavior, 35(5), 712–718. https://doi.org/10.1177/0013916503254749

North, Sheridan, L. P., & Areni, C. S. (2016). Music Congruity Effects on Product Memory, Perception, and Choice. Journal of Retailing, 92(1), 83–95. https://doi.org/10.1016/j.jretai.2015...

Alpert, J. I., & Alpert, M. I. (1990). Music Influences on Mood and Purchase Intentions. Psychology and Marketing, 7(2), 109. https://www.proquest.com/scholarly-jo...

Tags: #backgroundmusic #science #timemanagement #music #business #money #moneymanagement #selfimprovement #musicproduction #documentary #sciencefacts #explainervideo